What I Did
Brand proposition
Category and differentiation
Creative and art direction
Logotype
Brand identity
Brand book
Background
Ear To The Ground are an agency of the future, helping brands connect with fans of sport and music through culture, lifestyle and entertainment. They work at the intersection of brand and fan, turning insight into ideas that land where it matters most.
The Problem
They had long outgrown their identity, which over time had become complicated and no longer reflected who they were. Alongside a new wordmark to build recognition, they needed a visual language that captured their character. Something unique and ownable that looked like the brand they had become.
The idea
We gave the brand a bold new proposition: Blow Their Minds.
A simple phrase that captures the impact Ear To The Ground exists to create. It speaks to fans, clients and collaborators. It guides the brand towards ideas, experiences and partnerships that are unforgettable. The identity was built around that energy. Bold typography. Expressive imagery. A clean, confident wordmark designed to bring clarity and cut-through to every touchpoint.
The impact
The new identity gave Ear To The Ground a brand that matched their ambition. The sport and music agency powered by Fan Intelligence, on a mission to blow their minds.